HTML Email Template Builder — Drag-and-Drop with GrapesJS

Design responsive emails with drag-and-drop

Built for modern email workflows

Create responsive email templates visually and export ESP-ready HTML

This page focuses on practical outcomes, not just features: faster template production, cleaner handoff to engineering, and better cross-client reliability with MJML-driven output.

22k+

GitHub stars

100+

Ecosystem plugins

MJML

Email-safe markup

10+ yrs

Production maturity

Email builder features

Responsive by default

MJML generates mobile-responsive HTML automatically. No manual media queries needed.

MJML support

Native MJML plugin compiles your design to email-safe HTML with Outlook and Gmail compatibility.

Cross-client output

Test your templates across Gmail, Outlook, Apple Mail, and Yahoo before sending.

Clean HTML export

Export inlined HTML ready for any email sending service: Mailgun, SendGrid, AWS SES, etc.

Useful outcomes in week one

Launch branded newsletters quickly

Start from reusable sections and keep typography, spacing, and CTA styles consistent across campaigns.

Reduce rendering surprises

Use email-safe structure and run compatibility checks before sending to avoid broken layouts.

Hand off reliable HTML to ESP tools

Export clean HTML that works with Mailgun, SendGrid, SES, and custom SMTP pipelines.

Build flow for teams and users

STEP 01

Pick a template foundation

Choose welcome, receipt, promo, or digest templates and map them to your brand system.

STEP 02

Customize visually with blocks

Edit headers, body modules, CTAs, and footers with drag-and-drop controls and inline style tools.

STEP 03

Preview and export safely

Validate rendering behavior, then export inlined HTML for your sending service.

Email template gallery

Transactional

Welcome Email

Onboard new users with a clean welcome message

Newsletter

Newsletter

Weekly digest with image, text, and CTA blocks

Marketing

Promotional

Sales and discount announcement template

Transactional

Transactional Receipt

Order confirmation with line items and totals

Drip

Drip Campaign

Sequence email for SaaS onboarding flows

Newsletter

Weekly Digest

Curated content roundup with sections

Marketing

Product Announcement

Feature launch email with hero image

Retention

Re-engagement

Win back inactive subscribers

Email builder plugins on GJS.Market

EmailFree

MJML Newsletter Preset

Full MJML-based email builder preset

BlocksFree

Email Block Library

Header, footer, CTA, and content blocks

UIFree

Responsive Preview

Test emails at mobile, tablet, desktop sizes

ExportFree

HTML Export

Export inlined HTML ready for any ESP

AssetsFree

Image Optimizer

Auto-compress images for email deliverability

StylesFree

Dark Mode Styles

Add dark mode media query support to emails

How to build an email builder with GrapesJS

1

Install GrapesJS and the MJML plugin

Run npm install grapesjs grapesjs-mjml and import both in your project.

2

Initialize the editor with the newsletter preset

Pass grapesjsMjml in your plugins array to activate MJML block library and responsive templates.

3

Customize blocks for your use case

Add, remove, or modify blocks to match your email design system and brand guidelines.

4

Integrate with your sending service

Export HTML from editor.getHtml() and send via Mailgun, SendGrid, AWS SES, or any SMTP provider.

5

Add GJS.Market plugins for extra features

Dark mode, image optimization, and advanced export plugins are available on GJS.Market.

Best fit for these teams

Product and lifecycle teams

Manage onboarding, activation, and retention emails with reusable blocks and predictable output.

Agencies and growth teams

Build campaign variants faster and maintain visual consistency across multiple clients.

SaaS platforms with embedded editors

Offer customers an integrated email-builder experience without creating one from scratch.

Email client compatibility

Email clientWebMobileNotes
GmailFull support
Outlook 2019+Use MJML for best results
Apple MailExcellent rendering
Yahoo MailMost features supported
Samsung EmailN/AGood mobile support

Launch checklist for a useful email builder

  • Define template types: welcome, newsletter, promo, transactional, and re-engagement.
  • Set block rules for spacing, typography, and button styles to enforce brand consistency.
  • Configure image hosting and optimization for lighter payloads and better deliverability.
  • Test key templates in Gmail, Outlook, Apple Mail, and Yahoo before release.
  • Implement draft and version history so teams can safely iterate on campaigns.

HTML email FAQ

Build better email templates with less rework

Use proven plugins and template blocks to move from first draft to production-ready email HTML faster.

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