Launch an embeddable email builder with modern MJML workflow
Build responsive email templates with visual editing, export clean HTML, and keep storage plus publishing fully in your own SaaS infrastructure.
Why GrapesJS Email works in production
MJML-powered rendering
Use drag-and-drop editing while still generating robust MJML-based output for better client compatibility.
Reusable responsive blocks
Ship reusable newsletter sections your team can combine quickly without touching table-based HTML.
Cross-client output quality
Generate cleaner inlined HTML that renders reliably across Gmail, Outlook, Apple Mail, and mobile clients.
SaaS-ready integration model
Connect storage, preview, and publish flows to your backend APIs for a production email-builder experience.
Email builder use cases
Email marketing SaaS
Let customers compose newsletters, promos, and lifecycle campaigns without coding.
CRM campaign builder
Embed a visual editor for account managers and success teams running outbound sequences.
Ecommerce automation
Create reusable templates for receipts, shipping updates, and cart recovery flows.
Implementation blueprint
Create template system and permissions
Define locked base templates, editable areas, and role controls for marketing and support teams.
Connect storage and media APIs
Persist project JSON and rendered HTML while routing image uploads through your backend.
Add preview and testing workflow
Include preview states and test-send paths before each campaign or automation rollout.
Publish to sending provider
Push output HTML to SendGrid, SES, Mailchimp, or your own delivery service.
Featured Email Plugins
GrapesJS MJML Preset
Drag-and-drop MJML components for responsive email authoring
Newsletter Blocks
Reusable blocks for hero, promo, digest, and CTA sections
Email Template Library
Template starting points for onboarding, product updates, and campaigns
CSS Inliner
Automatically inlines CSS for email compatibility
Storage Manager
Store project JSON and generated HTML in your own API
Export HTML
Export finalized email HTML for any sending service
Dark Mode Preview
Validate dark-mode styling before campaign launch
Spam Score Checker
Detect risky words and formatting before send
Email Template Gallery
Welcome Series
Onboarding flow with value proposition and first-action CTA
Product Update Digest
Feature highlights, changelog snippets, and release notes blocks
Promotional Campaign
Sale-focused hero, product cards, and urgency modules
Transactional Receipt
Order summary, invoice-ready rows, and support footer
Abandoned Cart Recovery
Reminder sequence with product snapshot and discount CTA
Re-engagement Campaign
Win-back narrative with preference and plan links
Integration Guide: GrapesJS + MJML + Sending Service
// Step 1: Install
npm install grapesjs grapesjs-preset-newsletter
// Step 2: Initialize with MJML preset
import grapesjs from 'grapesjs';
import newsletter from 'grapesjs-preset-newsletter';
const editor = grapesjs.init({
container: '#email-editor',
plugins: [newsletter],
storageManager: false,
});
// Step 3: Get output for your sending service
const html = editor.getHtml();
// → Paste into Sendgrid, Mailchimp, AWS SES, etc.Launch checklist
GrapesJS Email vs Unlayer vs Stripo
| Feature | GrapesJS | Unlayer | Stripo |
|---|---|---|---|
| Open Source | Yes (MIT) | No | No |
| MJML Support | Yes (plugin) | No | Partial |
| Custom Blocks | Yes | Yes | Limited |
| Pricing | Free + plugins | $49/mo+ | $15/mo+ |
| Self-hosted | Yes | No | Enterprise only |
Frequently Asked Questions
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