Step 01
Configure your email editor
Tell us what you need — MJML or HTML output, budget, and timeline — and we'll match you with the right preset and plugins.
What you get
- Configured GrapesJS editor with MJML or HTML preset
- Block library with email-safe components (headers, CTAs, footers)
- ESP export action (HTML copy or API POST)
- Custom-code block for merge tags and tracking pixels
- Mobile / desktop preview panels
Recommended plugins
These plugins ship preconfigured and tested as part of this build type.
- Newsletter Preset
- MJML-based layout blocks optimised for inbox rendering
- Forms Plugin
- Unsubscribe and preference-centre form components
- Custom Code Block
- Merge tags, tracking pixels, and dynamic personalisation tokens
- Tooltip Plugin
- Inline contextual hints for non-technical email editors
Frequently asked questions
- Both. The MJML-based preset renders to inbox-safe HTML at export time, so you get editable MJML source and rendered HTML in one package. Raw-HTML presets are also available if your stack already handles the rendering.
- Yes — the MJML preset handles Outlook's table-based layout requirements automatically. We also include a preview plugin so your team can spot rendering issues before sending.
- Yes. The custom-code block plugin lets marketers insert merge tags, tracking pixels, and personalisation tokens without writing code themselves.
- The editor exports clean HTML that you POST to any ESP's API. We can add a Save-to-ESP button as a custom action plugin if you want a one-click export inside the editor.
- Yes. The MJML preset uses fluid-layout columns that stack correctly on mobile. Editors can preview desktop and mobile views side-by-side in the panel.
- Absolutely. The block manager and panel visibility are fully configurable at initialisation time — hide or restrict any built-in block, and only expose the components that fit your team's workflow.
- The MJML email preset starts at $400. Adding the custom-code and forms plugins typically brings a standard setup to $650–$900. Installation and testing services are priced separately.
Does the email editor output valid MJML or raw HTML?
Will emails render correctly in Outlook?
Can editors add custom HTML blocks for dynamic content?
How does the editor connect to our ESP (Mailchimp, SendGrid, etc.)?
Is the editor responsive by default?
Can we control which blocks editors are allowed to use?
What is the minimum budget for an email-builder setup?
GrapesJS vs. alternatives
| Feature | GrapesJS | Webflow | Unbounce | Elementor |
|---|---|---|---|---|
| Open-source / MIT licence | ||||
| Embeddable in your app | ||||
| No per-seat SaaS fees | Plugin only | |||
| Output: MJML / email HTML | ||||
| Custom storage adapter | ||||
| Headless CMS integration | Partial | Partial | ||
| White-label (no branding) | ||||
| Plugin / component SDK |