You want a platform, not a build project
If nobody on the team wants to own an editor roadmap, adopting one that already exists is the cheaper decision by a wide margin.
PageKit — the self-hosted GrapesJS site builder, sold as source. Get early access
Compare GrapesJS and Plasmic for visual page building, React applications, SaaS products, CMS integrations, extensibility, infrastructure and editor ownership.Plasmic is a visual development platform. GrapesJS is an editor framework for building your own visual editing experience. Most of the differences below follow from that one distinction rather than from a feature race.
Visual development platform
Plasmic describes itself as an open-source visual editing and content platform for building websites and apps, designed to integrate with an existing codebase.
Covers
Visual editor framework
GrapesJS is an editor engine you mount inside software you already own. It renders the canvas and manages the document; everything around it stays your application's job.
Covers
Plasmic gives you a visual development platform. GrapesJS gives you the foundation to build your own visual editor.
If you only read one section, read this one. Both products are actively developed, both do genuine visual editing, and the right choice depends almost entirely on whether the editor is something you want to use or something you want to own.
You want a visual development platform rather than to build one.
This is you when
You get more of the surrounding product handled for you, and you work within the platform's model.
Read Plasmic's docsYou want to build your own visual editor, and the editor is part of what you sell.
This is you when
You get an engine and a document model, and you design the product around it.
Try GrapesJSIf your product needs both visual page building and rich-text editing, GrapesJS can also be extended with specialised rich-text integrations — there are real listings for CKEditor, TinyMCE, Froala and Kendo in the catalogue further down this page.
Both products leave your application and your hosting where they are. Plasmic says so itself: it does not host your site. What actually changes hands is the editor, the content store and the delivery API — and that is what this figure compares.
A visual development environment around your application and its content.
Your code and hosting stay yours. The editor, the project data and the delivery API run on Plasmic's infrastructure — which is exactly what makes it a platform rather than a library.
A visual editor layer inside an application you already own.
GrapesJS provides the editing layer. Your application remains responsible for the surrounding product architecture — storage, publishing, permissions and everything else on this list.
Plasmic provides a broader visual development environment around your application and content. You adopt its project model, its editor and its content APIs, and in exchange a large amount of product surface arrives already built.
GrapesJS provides the visual editor layer while your application remains responsible for the surrounding product architecture. Nothing is decided for you, which is the point and also the cost.
Plasmic is a visual development platform. GrapesJS is a visual editor framework. That is the whole comparison in one line — everything else is a consequence.
Build your own editorThis is a spectrum, not a scoreboard. Neither end is ahead. The question is which end of it your product actually needs to sit on — and that depends on whether the editor is a tool your team uses or a feature your customers pay for.
More of the workflow arrives already built
A CMS, data connectors, multiplayer editing, comments, branching, scheduled content and experiments are platform capabilities you configure rather than features you write. For a team whose goal is shipping content and applications, that is a large amount of work you never do.
In exchange: you work inside the platform's model, and the parts of the stack it owns are configured rather than designed.
More of the architecture is yours to design
The editor UI, the document model, the component types, the storage shape, the permissions model and the publishing pipeline are all decisions you make. For a product where the editor is the differentiator, those decisions are the product.
In exchange: your team designs and maintains the product layer around the editor. Nothing on that list builds itself.
This is not a winner comparison. It is a trade-off, and the honest version of it is that both ends cost something.
Capability by capability, with no scores and no winner banner. Where both products simply do the thing, both cells say so. Where one is a platform capability and the other is your application's job, the cells say that instead — because that difference is the actual answer.
| Capability | GrapesJS | Plasmic |
|---|---|---|
| Product type | Visual editor framework | Visual development platform |
| Licence | BSD-3-Clause, open source | Open source, dual-licensed |
| Visual editing | Built in | Built in |
| Drag and drop | Built in | Built in |
| Page building | Built in | Built in |
| Visual canvas | Built in | Built in |
| Style management | Built in | Built in |
| Component system | Built in | Built in |
| Custom components | Built in | Built in |
| Design systems | You design and build it | Primary focus |
| React integration | Built in | Primary focus |
| Next.js integration | Built in | Primary focus |
| Vue integration | Built in | Official loader deprecated on npm |
| Angular integration | Built in | Official loader deprecated on npm |
| Plain JavaScript | Built in | Via the HTML render API |
| Framework flexibility | Framework-agnostic | React-oriented |
| Output | HTML, CSS and portable project JSON | React components in your repo |
| Interactivity and state | You design and build it | Platform capability |
| CMS | Your application | Platform capability |
| Data sources | Your application | Platform capability |
| Storage | Your application | Platform capability |
| Publishing | Your application | Platform capability |
| Hosting your site | Your application | Your application |
| Collaboration | You design and build it | Platform capability |
| A/B testing | You design and build it | Scale plan and above |
| Personalisation and targeting | You design and build it | Scale plan and above |
| Editor UI control | Built in | Enterprise plan, by partnership |
| White-label editor | Built in | Enterprise plan, by partnership |
| Editor embedded in your product | What it is shaped for | Enterprise plan, by partnership |
| Extension model | Built in, extended by plugins | Built in |
| Self-hosting the editor | Your application | Platform code is public; no published guide |
| Backend ownership | Your application | Platform capability |
| Ecosystem | GJS.Market plugins and services | Platform integrations and code components |
Every Plasmic row was read off Plasmic's own documentation, pricing page, GitHub repository and npm on 2026-09-03. Where Plasmic publishes no answer, the cell says so rather than guessing. No row on this table is a score, and nothing here is presented as a win.Sources: Plasmic docs · Plasmic pricing · Plasmic on GitHub · Plasmic quickstarts · Plasmic white-label docs · Plasmic security docs · GrapesJS docs · grapesjs on npm
Two rows deserve a sentence rather than a cell. Plasmic's licence is genuinely split: everything outside its platform directory is MIT, and the Studio platform itself is AGPL-3.0. And white-label embedding is real, documented and Enterprise-tier — it requires a partnership Plasmic says it explores selectively, which is a different thing from an npm install, but it is not a 'no'.
This section exists because it is true, not because it is generous. For a large share of the teams searching this comparison, Plasmic is the right answer, and the fastest way to waste six months is to rebuild a platform you could have adopted.
If nobody on the team wants to own an editor roadmap, adopting one that already exists is the cheaper decision by a wide margin.
Plasmic's model is React-native. Its app-hosting mechanism runs Studio inside your own React application so it can see your real components, which is a genuinely different level of integration from rendering to a canvas.
Registering code components lets designers compose with the same building blocks your engineers ship, rather than a parallel set of editor-only blocks.
Plasmic ships a full built-in CMS with structured models, versioning, localisation and a headless API, plus documented integrations with third-party CMSes.
Connectors for common data sources plus any HTTP or GraphQL endpoint are platform features, not something you wire up per project.
Multiplayer editing, comments, branching with automatic merging, and distinct designer, developer, content-creator and commenter roles all ship as part of the product.
A/B testing, scheduled content and audience targeting are documented platform capabilities on the Scale plan and above. Building the equivalent yourself is a real project.
If the goal is a visual development workflow rather than a visual editing product, less of it is yours to build — and that is the whole point of a platform.
If any three of these describe your situation, evaluate Plasmic first. This page will still be here if the answer turns out to be no.
See what Plasmic documentsThe pattern in this list is a single question: is the editor something your team uses, or something your customers use? Once the answer is the second one, the editor stops being a tool and starts being product surface — and product surface wants to be yours.
Your customers open the builder inside your application, under your authentication, against your data. That is the case GrapesJS is shaped for.
If the editing experience is a reason people choose your product, you cannot afford for it to be a configuration of someone else's interface.
Panels, toolbars, the layer tree, the style manager and every command are source you can replace, not settings you can toggle.
The Storage Manager is a pair of callbacks. Project data is plain JSON, and where it goes is entirely your decision.
Whatever 'publish' means in your product — a build, a deploy, a database write, a cache invalidation — you implement it, because only you know what it means.
Multi-tenant roles, approval flows and audit trails follow your existing model rather than a second one imposed by an editor.
New component types, traits, commands and blocks are first-class extension points, and the plugin API is how the entire GJS.Market catalogue is built.
There is no vendor branding to remove and no plan to reach. The editor is a dependency in your application, and it looks like whatever you make it look like.
The editor sits on top of whatever content model you already have, rather than asking you to move content into a new one.
GrapesJS has no opinion about your framework, your backend, your database or your deployment. That neutrality is the feature.
The common thread: choose GrapesJS when the editor needs to become part of your product rather than a platform your product depends on.
This is the section most readers actually arrived for, so here is a concrete scenario rather than an abstraction.
Imagine you're building a SaaS platform where each of your customers can create landing pages for their own business. They log in to your product, open a page builder, and publish under their own domain. Who owns each layer of that?
Your SaaS integrates Plasmic, and Plasmic supplies the editing experience along with the project, content and data model behind it. White-label embedding for your end users is documented and real, but it is an Enterprise arrangement: iframe-based, provisioned through a platform API, and explicitly requiring a partnership that Plasmic says it explores selectively. That is a commercial conversation, not a dependency you add.
Your SaaS owns every layer, and GrapesJS is one of them. Your authentication decides who gets in, your tenant model decides what they see, your database holds the pages, and your publishing system decides what 'live' means. The editor is a component inside that, not a service beside it.
GrapesJS becomes the editor inside your SaaS rather than the SaaS platform itself. For a product whose value is the builder, that distinction is the business model.
See the SaaS builder patternEmbedding is where the framework shape pays for itself. Your users never leave your product, never see a second brand, never sign in twice, and never learn that a third party is involved.
Your product
The application your users already use
The editing layer
GrapesJS, mounted inside it
Transport
Your API
Persistence
Your database
Delivery
Your publishing
An embedded editor is not a smaller version of a platform. It is a different product decision, and it is the one GrapesJS is built for.
Build an embeddable page builderThis is one of the clearest splits on the page, and it is not close: one of these products ships a CMS and the other does not.
Plasmic has a full built-in CMS integrated into the visual editor: structured records organised into models, edit and publish history, localisation, file and image fields, and a headless API for rendering content anywhere. Its docs also describe integrations with third-party systems, and all data integrations are implemented as ordinary code components.
Also integrates with
Documented data connectors
GrapesJS ships no CMS at all. What it gives you is a visual editing layer that can be connected to whatever content model you already run — a headless CMS, your own REST API, a GraphQL endpoint, or a database schema you designed for your domain. If you already have a content model you are happy with, that is an advantage. If you do not, this is work.
Commonly wired to
Plasmic gives you a CMS. GrapesJS gives you an editor that fits the CMS you already have. Neither is better in the abstract — it depends entirely on whether you already have one.
Editing on top of a headless CMSThis section needs care, because it is where comparison posts are most often wrong in both directions — and it is where most searches for a React visual editor end up.
Plasmic's component model is React. Its app-hosting mechanism runs Studio inside your own React application, so the editor has access to the same components your app has. Codegen emits React components into your repository, and the loader renders published Plasmic content inside your React tree. Its quickstarts cover React, Next.js, Gatsby, Remix, Hydrogen and TanStack.
Plasmic quickstart targets
GrapesJS embeds cleanly into a React application — there is an official wrapper, and mounting it is a few lines. But GrapesJS components are not React components. The canvas is real DOM that the editor owns, and your design-system components are exposed to it as component types and blocks rather than passed through as JSX.
npm install grapesjsThe whole dependency footprint.
This distinction matters more than any feature row. GrapesJS does not automatically render arbitrary React components as native GrapesJS components — anyone who tells you otherwise is describing a different product. What GrapesJS gives you instead is a component-type system you map your design system onto deliberately.
'use client';
import { useRef } from 'react';
import grapesjs from 'grapesjs';
import type { Editor, ProjectData } from 'grapesjs';
import GjsEditor from '@grapesjs/react';
import 'grapesjs/dist/css/grapes.min.css';
// GrapesJS mounts INSIDE your React app — but a GrapesJS component is not a
// React component. The canvas renders real DOM that GrapesJS owns, so your
// design-system components are exposed to it as component types and blocks,
// not passed through as JSX.
export default function PageEditor({
projectId,
onSave,
}: {
projectId: string;
onSave: (id: string, data: ProjectData) => void;
}) {
const editorRef = useRef<Editor | null>(null);
return (
<GjsEditor
// Required: the wrapper never imports grapesjs itself, which is what
// lets your app pin the version.
grapesjs={grapesjs}
options={{ height: '100vh', storageManager: false }}
onEditor={(editor) => {
editorRef.current = editor;
}}
onUpdate={(projectData) => onSave(projectId, projectData)}
/>
);
}Mounting GrapesJS inside a React application. The wrapper deliberately does not import the engine — you pass it, which is what lets your app pin the version.
The mirror image is also true and also worth knowing. Plasmic is not React-only: non-React stacks consume published content through an HTML render API, with JavaScript, PHP and REST quickstarts documented. But its Vue, Svelte and Angular loader packages are marked as no longer supported on npm, so a Vue or Angular team is consuming rendered output rather than editing natively in their framework.
Deprecated on npm
For a React team that wants visual editing over their own components, Plasmic's model is the closer fit. For a team that needs the editor to run anywhere and answer to their own architecture, framework-neutrality is worth more than framework-nativeness.
Both products support custom components. That is not the interesting question, and a table row saying '✓ / ✓' would hide the actual difference.
You register React components into Studio and compose with them visually. Because Studio runs inside your app host, it uses the real components — your props, your variants, your design tokens — rather than a separate editor-only copy.
You define component types, traits, blocks, styles, commands and plugins. A type declares its own model, its editable regions, its settings panel and its drop rules. The design system is expressed as editor primitives rather than imported from a component library.
What a component type can define
The key difference is not whether both support components. Both do. The difference is how much of the surrounding editor architecture you control — and whether your component model is your React tree or a document model you designed.
// A custom component type: your design system's rules, enforced in the
// canvas. Traits become the settings panel your users actually see.
editor.Components.addType('pricing-card', {
isComponent: (el) => el.classList?.contains('pricing-card'),
model: {
defaults: {
name: 'Pricing card',
attributes: { class: 'pricing-card' },
// Lock the frame, open up the parts you want edited.
draggable: '.pricing-grid',
traits: [
{ name: 'plan', label: 'Plan name' },
{ type: 'number', name: 'price', label: 'Price' },
{
type: 'select',
name: 'emphasis',
label: 'Emphasis',
options: [
{ id: 'default', name: 'Default' },
{ id: 'featured', name: 'Featured' },
],
},
],
components: `
<h3 class="pricing-card__plan">Starter</h3>
<p class="pricing-card__price">$0</p>
<a class="pricing-card__cta" href="#">Choose</a>`,
},
},
});
// Give it a palette entry so a non-technical user can place one.
editor.Blocks.add('pricing-card', {
label: 'Pricing card',
category: 'Commerce',
content: { type: 'pricing-card' },
});A custom component type: your design system's rules, enforced in the canvas, with traits becoming the settings panel your users see.
Blocks are what a non-technical user drags. Each one places a component type you defined, which is how a locked-down, on-brand editing experience is built.
Headline, supporting copy, one call to action.
Plan cards with traits for name, price and emphasis.
A single conversion band with a locked frame.
An icon-and-text grid with a fixed column rule.
Asset-manager-backed image grid.
Quote, attribution and optional avatar.
Form fields wired to your own endpoint.
Navigation with editable links and a logo slot.
Both give you components. Only one of them gives you the component system itself.
It would be easy to write 'lock-in' here. It would also be wrong, and this page will not do it. Both products generate output you can hold, both have documented export paths, and the real question is operational rather than moral: which parts of the running system does your team operate?
Your application, and Plasmic supplying visual development, platform capabilities and integrations around it. Plasmic does not host your site — your app keeps running on your infrastructure. Its project data, CMS content and delivery API run on Plasmic's cloud, hosted in US data centres. Codegen puts generated React source into your repository as a continuous sync rather than a one-way eject.
Your database, your API, your authentication, your storage, your publishing and your billing — and GrapesJS sitting inside them as a dependency. The Storage Manager is a pair of callbacks, not a persistence layer; project data is plain JSON. Nothing in the editor talks to a vendor endpoint, because there is no vendor endpoint.
Anything you can write to
Twelve surfaces, tagged with who actually builds each one. The honest half of this grid is the right-hand lane: authentication, permissions, publishing and collaboration are your application's work, and no plugin changes that.
A lane here is a statement about where the work lives, not about how hard it is.
The difference is not ownership of your data. It is which parts of the running system your team operates — and that is a staffing decision as much as an architectural one.
Every section above this one described something you get to decide. This section is the invoice for that, and a comparison page that skips it is selling rather than comparing.
Choosing GrapesJS means your team may need to design, build and maintain:
Authentication
The editor has no concept of a user or a session.
Permissions
Who may edit, who may approve, who may publish.
Persistence
Schema, transport, error handling, conflict rules.
Autosave
Debouncing, recovery, and what happens on a dropped connection.
Versioning
History, diffing, restore — none of it ships.
Publishing
Whatever "live" means in your product, you implement it.
Asset storage
Upload, processing, CDN, quotas and cleanup.
Collaboration
Presence, comments and merging are a project of their own.
Analytics
Usage, funnels and whatever your customers ask to see.
Billing
Plans, limits and metering, if the editor is something you sell.
CMS integration
Models, fields and the mapping into your editor.
GrapesJS gives you control, but your team is responsible for the product layer around the editor. If nobody is going to own that layer, Plasmic is the better answer and this page has done its job by saying so.
There is a middle path, though. A meaningful share of that list is work other teams have already done and published — which is what the rest of this page is about.
You do not have to write every editor feature yourself. GJS.Market is the plugin and services catalogue for GrapesJS, and the shelves below are real, currently published listings — not a roadmap and not a bundle. Rich text, React and design-system components, structural UI, and storage integrations are the four areas that most often decide whether an editor feels finished.
Real inline-editing integrations with the rich-text engines your team already knows. If your product needs both page building and serious text editing, this is where the two meet.
Browse categoryFull rich-text editing inside the GrapesJS canvas, without leaving the page.
Inline editing backed by a rich-text engine many teams already standardise on.
A third inline rich-text option, for teams already licensed for it.
The shelf a team arriving from Plasmic usually wants first: React starters, React UI presets and component work for teams whose design system already lives in React.
Browse categoryA component-driven builder preset for teams whose design system is already component-first.
A React-oriented UI preset for the editor shell.
A React component brought into the canvas as an editable block.
A working React integration to start from rather than a blank file.
The structural components a real page builder needs before anyone will use it — tables, grids, headers and forms.
Browse categoryA real layout grid, so pages stay on the rails you set.
Navigation as an editable component rather than a fixed template.
Form fields your users can place and you can wire to your own endpoint.
Persistence and export, wired to backends teams actually run. The Storage Manager is two callbacks; these are the callbacks, already written.
Browse categoryPersist project data to a headless CMS instead of writing the adapter.
A hosted persistence path for teams already on Firebase.
Local persistence, useful for drafts and offline editing.
Hand a finished page back to the user as a downloadable archive.
Page building and rich-text editing are different problems, and a builder that handles the first but not the second gets returned by its users. This listing adds full inline rich-text editing directly inside a GrapesJS visual editor.
Name, price and availability are read live from the catalogue, so what you see here is what is currently published.
Email is its own discipline and has its own shelf elsewhere: the catalogue's newsletter and MJML listings are covered on the GrapesJS email page rather than duplicated here. GrapesJS for email
import grapesjs, { usePlugin } from 'grapesjs';
// A plugin is a function over the editor. Everything the editor exposes —
// components, blocks, panels, commands, storage — is reachable from here,
// which is how the whole GJS.Market catalogue is built.
const tenantBranding = (editor, opts = {}) => {
const { accent = '#6B73FF' } = opts;
editor.Commands.add('preview-tenant', {
run: (ed) => ed.runCommand('core:preview'),
});
editor.on('load', () => {
editor.Canvas.getDocument()
.documentElement.style.setProperty('--accent', accent);
});
};
const editor = grapesjs.init({
container: '#gjs',
// usePlugin() is the current API for passing options.
// grapesjs.plugins.add() is deprecated.
plugins: [usePlugin(tenantBranding, { accent: '#0EA5E9' })],
storageManager: {
type: 'remote',
autosave: true,
stepsBeforeSave: 5,
options: {
remote: {
// Your API, your database, your auth. GrapesJS never talks to a
// vendor endpoint.
urlLoad: '/api/tenants/42/pages/7',
urlStore: '/api/tenants/42/pages/7',
credentials: 'include',
onStore: (data) => ({ page: data }),
onLoad: (result) => result.page,
},
},
},
});Ready-made plugins and services reduce how much of the product layer you build from scratch. They do not eliminate it, and this page is not going to pretend otherwise.
Catalogue verified on 2026-09-03.
There is no importer. Not in the catalogue, not on npm, not from either vendor. Anyone offering you a one-click path between these two products is describing something that does not exist, and how much work a migration is depends almost entirely on how deeply the current implementation uses the platform.
6 items
Content and structure tend to survive a move, because they are yours to begin with.
7 items
Anything expressed in platform terms has no GrapesJS equivalent to import into. It is re-implemented against your own stack.
Audit the project
Inventory pages, components, data bindings, CMS models and every workflow that depends on a platform feature. This step decides the size of everything after it.
Design the document model
Decide what a page is in your system: its schema, its versions, its tenant scoping. GrapesJS project data is JSON, and the shape around it is your call.
Rebuild components as types
Each component becomes a GrapesJS component type with its own model, traits and drop rules. This is engineering, not conversion.
Build the editor shell
Panels, blocks, branding and the editing rules your users need. This is where an embedded editor stops looking generic.
Wire storage
Point the Storage Manager at your API. Implement load, store, autosave and conflict handling against your own database.
Move the content
Write the migration layer: read the exported project, map it onto your document model, and write it into your database. Nobody else can write this for you.
Reconnect integrations
Data sources, CMS models and anything that was a platform connector now becomes an integration in your own application.
Test against real content
Migrate a representative slice first. Round-trip it, publish it, and compare the rendered output before committing to the rest.
Cut over
Run both in parallel, move tenants in batches, and keep the old project readable until the last one is across.
Migrating from Plasmic to GrapesJS is usually an architecture migration, not simply an editor replacement.
This page quotes no migration timeline. The honest answer is that it depends on how much of the platform the current implementation actually uses, and any number given before an audit is a guess.
We can help design and implement a GrapesJS-based visual editor around your existing application architecture. The list below is the work itself, scoped after an audit rather than sold as a package.
Architecture planning
The document model, storage shape and editor boundaries, decided before code.
Editor implementation
The editor shell, panels, branding and editing rules inside your product.
Component migration
Rebuilding your components as GrapesJS component types and blocks.
CMS integration
Wiring the editor onto the content model you already run.
Custom plugins
The extensions your product needs and the catalogue does not have.
Storage
Load, save, autosave, versioning and conflict handling against your API.
Publishing
Turning edited documents into whatever "live" means for you.
Migration assistance
The migration layer, the content move and the cutover plan.
Scope, sequencing and timelines are set after an audit of your current implementation. We do not quote a fixed migration duration before seeing what is being migrated.
The lazy version of this comparison is "GrapesJS is open source, Plasmic is closed". It is also false. Both ecosystems publish open-source code, and the licence line is more interesting than either camp usually admits.
Plasmic's repository is public and dual-licensed: everything outside its platform directory is MIT, and the Studio platform itself is under the AGPL. Its loader, host and CLI packages are all MIT on npm. Where it stops short of a self-hosting story is documentation — the security docs route self-hosting to "get in touch with our enterprise team", and there is no published guide for running Studio yourself.
The GrapesJS core is BSD-3-Clause and the React wrapper is MIT. It is a dependency you install, so "self-hosting" is not a feature it has to offer — there is nothing else to host. Note that its GitHub sidebar reports the licence as "Other", because the root licence file only points at the package; the npm listing is the accurate source.
Both ecosystems provide open-source code and integrations. The important product decision is not the licence — it is how the visual editor fits into your application architecture.
These are two different pricing models, not two numbers. One publishes list prices per collaborator per month. The other has no list price and a real cost that shows up as engineering time. Comparing them as though they were the same kind of figure is how people end up surprised.
Published plans, billed per month with a discount for annual billing.
An editor framework with no licence fee. The total cost is whatever you build around it.
Plasmic's published rates, read from its pricing page on the date shown. The page carries a monthly/yearly toggle and both states are listed below. Enterprise publishes no figure. These are list prices on one date and nothing more — check the source before you plan around them. (2026-09-03)
The Scale plan adds
The Enterprise plan adds
Where GJS.Market changes the arithmetic is the development line: ready-made plugins and scoped services reduce how much of that column you write from scratch. They do not remove it.
GrapesJS is not automatically cheaper. It moves cost from a subscription into your engineering budget, and whether that is a good trade depends on what the editor is worth to your product.
One requirement per row, and the better starting point for it. Six rows point at Plasmic, one says both and one says it depends — because that is what the facts support.
| Requirement | Better starting point |
|---|---|
| A ready-made visual development platform | Plasmic |
| React-first visual development | Plasmic |
| Built-in CMS and content capabilities | Plasmic |
| Collaboration out of the box | Plasmic |
| A/B testing and personalisation without building them | Plasmic |
| The fastest route to a broad visual platform | Plasmic |
| A visual page builder | Both |
| Data integrations | Depends on requirements |
| Building your own editor product | GrapesJS |
| An editor embedded inside your SaaS | GrapesJS |
| Maximum control over editor UX | GrapesJS |
| Your own backend and storage | GrapesJS |
| A custom publishing architecture | GrapesJS |
| Your own plugin architecture | GrapesJS |
| Framework flexibility beyond React | GrapesJS |
| A headless CMS with your own architecture | GrapesJS |
"Better" here depends on what your product needs to own. A row is a starting point for an evaluation, not a verdict on the products.
Pick the statement that sounds most like your situation. Three of these lead to Plasmic.
What are you actually trying to build?
I want a visual platform that already works
Plasmic
Adopting a platform is far cheaper than rebuilding one, and Plasmic is a mature one.
My product is React, and I want visual editing over my own components
Plasmic
Plasmic's app host runs Studio inside your React app, so it sees your real components.
A content team needs to collaborate, schedule and experiment
Plasmic
Multiplayer, comments, branching, scheduling and A/B testing are platform capabilities.
My customers will use the editor inside my product
GrapesJS
An embedded, unbranded editor under your own auth is what GrapesJS is shaped for.
The editing experience is a reason people buy my product
GrapesJS
Differentiated UX means owning the interface, not configuring someone else's.
The editor has to answer to my backend, not the other way round
GrapesJS
GrapesJS has no opinion about your stack, storage, tenancy or deployment.
Six products people ship on top of an embedded editor. Each one has a page of its own, because each one is a genuinely different set of decisions.
A builder your customers use inside your product, under your plans and limits.
SaaS page builderThe editor as a layer inside an application that already exists and already has users.
Embeddable page builderNo vendor branding, no second login, and an interface that is entirely yours.
White-label page builderA focused builder for campaign pages, with blocks locked to your brand.
Landing page builderVisual editing on top of the content model and API you already run.
Headless CMS editorA different document model and a different renderer, with its own plugin shelf.
GrapesJS for emailYou don't have to build every editor feature from scratch. Start with GrapesJS and add production-ready plugins for rich text, UI components, integrations, email editing and other workflows — then write only the parts that are genuinely specific to your product. It is the shortest path to build a visual editor that still belongs to you.
Explore GrapesJS pluginsPlasmic and GrapesJS solve overlapping problems from different architectural directions. Plasmic gives teams a broader visual development platform. GrapesJS gives developers the foundation to build and control their own visual editor. If your editor is becoming a core part of your SaaS, CMS or application, GrapesJS gives you the flexibility to design the architecture around your product.
Open the editor and see what the engine actually gives you before deciding what to build on top of it.
Try GrapesJSRich text, components, storage adapters and presets — real listings for the parts you would otherwise write.
Explore GJS.Market pluginsArchitecture, editor implementation, component migration and the work of moving an existing project.
Talk to an expertChoose Plasmic when you want more of the visual development platform ready for you. Choose GrapesJS when the editor itself needs to become part of your product. And if you want GrapesJS without building every integration from scratch, GJS.Market provides the plugins and services that help you extend, integrate and customise the editor.