Landing Page Builder with GrapesJS

Start from a blank canvas or a template, drag sections into place, customize styles and content, and publish through your own application. Drag a block into the canvas below — or tap a block, then tap the canvas — to see the gesture your users will be making.

The stock GrapesJS demo: block palette, canvas, style manager and layer tree. Everything visible here ships in the open-source core.

A landing page builder looks like one feature and behaves like a dozen. Before a marketer can drag a hero section into place, someone has to have built a canvas, a component model, a drag-and-drop system, a style manager, responsive editing, undo, asset handling and a serialization format — and then keep all of it working.

GrapesJS gives you the visual editing foundation so your team can focus on the product around it.

Nineteen subsystems, tagged by who ends up owning each one. The point is not that the list is long — it is that only the last four are specific to your business.

• Canvas — GrapesJS core
• Drag & drop — GrapesJS core
• Components — GrapesJS core
• Blocks — GrapesJS core
• Layers — GrapesJS core
• Style manager — GrapesJS core
• Responsive editing — GrapesJS core
• Undo / redo — GrapesJS core
• Assets — GrapesJS core
• Serialization — GrapesJS core
• Commands — GrapesJS core
• Plugin architecture — GrapesJS core
• Section library — Plugins
• Templates — Plugins
• Form components — Plugins
• SEO controls — Your application
• Publishing — Your application
• Analytics — Your application
• Experiments — Your application

GrapesJS covers the editing engine. Plugins cover the landing-page-specific surfaces. Everything in the last lane is where your product actually differs from everyone else's.

A landing page builder is a visual editor that lets users create campaign pages without hand-writing every HTML element and CSS rule.

It is not one feature. A landing page builder is an editor plus blocks plus templates plus forms plus SEO plus analytics plus experiments plus publishing — and each of those is a decision about who owns what.

In practice, a modern landing page builder is expected to provide all of the following:

GrapesJS provides the visual editing layer. Your application controls the backend, data, authentication and publishing workflow.

GrapesJS core ships zero blocks. That is not an omission — it is the extension point. The block library you register is exactly what turns a generic visual editor into a purpose-built landing page builder, and it is the highest-leverage code you will write.

• Hero

  Headline, subhead and the primary call to action.

• Features

  Two to four benefit columns with icons.

• Logo cloud

  Customer or integration logos as social proof.

• Testimonials

  Quotes, names and avatars near the conversion point.

• Pricing

  Tiered plans with one recommended column.

• Comparison

  Feature table against the alternative the visitor is weighing.

• FAQ

  Objection handling, in the visitor's own words.

• Contact form

  The lead capture surface, posting to your API.

• Newsletter

  Single-field subscribe, for the visitor who is not ready yet.

• Call to action

  The repeated ask, at the bottom of the page.

• Footer

  Navigation, legal and trust signals.

A landing page without a capture surface is a brochure. The form component is an editor concern; everything after the submit button is yours.

// The form component is editor-side. The submission is yours.
// Never let the published page post straight to a third party you do not
// control — route it through your own endpoint so you keep the lead.

app.post('/api/leads', async (req, res) => {
  const parsed = leadSchema.safeParse(req.body);     // validate server-side
  if (!parsed.success) return res.status(422).json({ error: 'invalid' });

  await rateLimit(req.ip);                            // forms get abused
  const lead = await db.leads.create({
    data: { ...parsed.data, pageSlug: req.body.pageSlug, utm: pickUtm(req.body) },
  });

  await crm.upsertContact(lead);                      // your CRM, your rules
  res.json({ ok: true });
});

Plugin Forms

Editable form components users can drop into a page and point at your endpoint.

FreeView plugin

A landing page builder becomes much more valuable when teams can iterate on campaigns instead of treating pages as static assets. Once a page is data rather than a file, a variant is cheap: it is another project row pointing at the same slug.

1. 01Editor

   Build

   Duplicate the page in the editor and change one thing — the headline, the offer, the form length.

   ↓→
2. 02Your app

   Publish

   Both variants publish to the same slug, with weights your application decides.

   ↓→
3. 03Your app

   Measure

   Assign a visitor once, persist the assignment, and report it alongside your conversion events.

   ↓→
4. 04Your app

   Improve

   Promote the winner to the default and start the next test from it.

There is no A/B testing plugin in the GJS.Market catalogue, and GrapesJS has no experiment feature. This is a pattern to implement in your application, not a product to install — and a page builder is what makes it inexpensive.

// A/B testing is an application concern, not an editor feature.
// A landing page builder makes it cheap because a variant is just
// another project row pointing at the same slug.

const variants = await db.pageVariants.findMany({
  where: { slug, status: 'running' },
});

// Assign once, persist the choice, and report it to your analytics.
const variant = pickWeighted(variants, hash(visitorId));
res.setHeader('Set-Cookie', `exp_${slug}=${variant.id}; Path=/; Max-Age=2592000`);
res.setHeader('Vary', 'Cookie');   // or the page will be cached for everyone

return renderPublishedPage(variant);

You do not need to build an analytics platform inside your page builder. You need published pages to emit the events your existing stack already understands.

Use your own analytics infrastructure. The builder's job is to make sure every published page carries the right tags and parameters without a marketer having to remember them.

Grapesjs GA

Wires Google Analytics into pages built in the editor.

FreeView plugin

The same fourteen capabilities, read twice. On the left, every row is a project. On the right, most of them are configuration — and the three that are not are labelled honestly.

Verified against the GrapesJS documentation and the GJS.Market catalogue on 2026-09-03. “Extensible” means there is an API and existing plugins for it; “Integrate” means the editor deliberately does not do it and your application should.

Use GrapesJS for the editor engine. Use your own application for everything specific to your business.

Real listings from the GJS.Market catalogue, grouped by the four capability areas a landing page builder is assembled from. Prices and availability are read from the catalogue at build time.

Content & layout

Blocks, sections and templates — what your users drag, and what they start from.

Browse category

Plugin Basic Blocks

A starting block set to build your landing page section library on top of.

FreeView plugin

Plugin Blocky for Tailwind CSS

Prebuilt Tailwind sections — heroes, features, pricing — for teams already on Tailwind.

$59.00View plugin

Super Header for GrapesJS

A configurable header section, the block every campaign page starts with.

$39.00View plugin

Super Footer for GrapesJS

A configurable footer section with navigation, legal and trust signals.

$39.00View plugin

Templates Manager

Gives your builder somewhere to save, list and reopen campaign templates.

$39.00View plugin

Pages Manager

Multi-page projects, for campaigns that need more than one URL.

$25.00View plugin

Marketing

Capture, findability and measurement: the parts that make a page a campaign rather than a document.

Browse category

Plugin Forms

Editable form components users can drop into a page and point at your endpoint.

FreeView plugin

Grapesjs A11Y Seo — Accessibility auditor + SEO for GrapesJS

In-editor accessibility and SEO auditing, so problems surface before publish.

FreeView plugin

Grapesjs GA

Wires Google Analytics into pages built in the editor.

FreeView plugin

Plugin Countdown

A countdown component for time-boxed offers, launches and webinars.

FreeView plugin

Design

Motion, typography and the components that make a page look like your brand instead of a default theme.

Browse category

GrapesJS Swiper Slider

Carousels for testimonials, logo clouds and screenshot galleries.

FreeView plugin

Typed Text

Animated typing for hero headlines, without hand-written JavaScript in the canvas.

FreeView plugin

Grapesjs Style Easing

Easing controls in the style manager, for transitions that feel designed.

FreeView plugin

Custom Fonts

Brand typography in the editor, so what a marketer sees is what ships.

FreeView plugin

Infrastructure

Where the project lives, how assets get in, and how the page leaves the editor.

Browse category

Grapesjs Project Manager

Project listing and management — the layer above a single editing session.

FreeView plugin

Grapesjs Netlify

Publishes straight to Netlify, for teams who want a hosting target on day one.

FreeView plugin

Export Zip

Exports the page as a downloadable archive of HTML, CSS and assets.

FreeView plugin

Grapesjs Cloudinary

Backs the asset manager with Cloudinary instead of local uploads.

FreeView plugin

Three shopping lists, framed by what you are building rather than by catalogue category.

Prices are read from the catalogue at build time and may have changed — the product page is authoritative.

GrapesJS provides the visual editing foundation. GJS.Market plugins let you add specialized capabilities without building every feature yourself.

Putting a page builder inside a product is mostly not an editor problem. The editor is one route; the rest is the multi-tenant machinery around it.

A page builder has two very different performance budgets, and confusing them is the most common mistake in this architecture.

// The editor is an authoring environment. Keep it out of the bundle
// that a visitor downloads to read a published landing page.

// /admin/editor — loaded only for authenticated authors.
const PageBuilder = dynamic(() => import('@/components/page-builder'), {
  ssr: false,                       // GrapesJS measures the DOM on init
  loading: () => <EditorSkeleton />,
});

// Heavy, optional plugins load when the panel that needs them opens.
async function openAssetManager(editor) {
  const { default: cloudinary } = await import('grapesjs-cloudinary');
  cloudinary(editor, { cloudName: process.env.NEXT_PUBLIC_CLOUDINARY });
  editor.runCommand('open-assets');
}

A visual builder accepts structured input from a browser and turns it into markup you serve. Every item below follows from that one sentence.

• Authenticate the APIs

  Load, save and publish endpoints are privileged. Treat them that way.

• Validate permissions per action

  Being allowed to edit a page is not the same as being allowed to publish it.

• Validate uploaded assets

  Check type, size and content server-side, and serve user uploads from an origin you are willing to isolate.

• Sanitize user-generated content

  Where page authors are not fully trusted, sanitize on the way out as well as in.

• Validate project data

  Project JSON arriving at your API is untrusted input. Parse it, do not simply store it.

• Protect the publishing endpoint

  Publishing changes what the public sees. Rate-limit it, log it, and make it revertible.

• Never trust client-side state

  Anything the editor sends can be forged. Re-derive ownership and limits on the server.

This is a starting checklist, not a guarantee. Threat-model your own deployment — especially if the people editing pages are not the people who own the domain.

Three stages, each shippable. The mistake is trying to reach the third one before anybody has published a page from the first.

1. 1Stage 1

   MVP

   One person can build and publish a page.

   • Visual editor
   • Basic blocks
   • Templates
   • Simple storage
   • Publishing
   See the quickstart
2. 2Stage 2

   Production

   A team can rely on it without you in the room.

   • Authentication
   • Projects
   • Asset management
   • Custom components
   • Permissions
   • Versioning
   • SEO
   • Forms
   Browse plugins
3. 3Stage 3

   Marketing platform

   The builder becomes something you can sell.

   • A/B testing
   • Analytics
   • Template library
   • Campaign management
   • Teams
   • White-label
   • Billing
   SaaS page builder

Every stage after the first is a product decision, not an editor decision — which is exactly why the editor should not be the thing you are still building.