template/ Blocks/ Components

Well, with data-gjs-* attribute you can even use objects (JSONs)

content: '<div class="cls" data-gjs-attrobj='{"valid":"json"}'></div>',

but, for bigger templates, I'd recommend block definition via an object instead

    
    content: {
          // Just model's properties
          draggable: false,
          traits: ...
          ...
          // It's ok also using a string, components: `<div ...>...`
          components: [{
                type: 'text',
                content: 'Text here'
            }, ...
          ]
    },

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